Nutshell vs Keap: CRM Comparison (2026)
An independent side-by-side comparison of Nutshell and Keap for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Keap leads overall — 19% cited vs Nutshell 1% across 1000 probes.
ChatGPT
Nutshell
0 / 90 probes
0%
InvisibleKeapLeads
4 / 91 probes
4%
PoorPerplexity
NutshellLeads
1 / 76 probes
1%
PoorKeap
0 / 76 probes
0%
InvisibleGemini
NutshellLeads
1 / 75 probes
1%
PoorKeap
1 / 76 probes
1%
PoorClaude
Nutshell
0 / 134 probes
0%
InvisibleKeapLeads
28 / 134 probes
21%
AverageCopilot
Nutshell
1 / 124 probes
1%
PoorKeapLeads
60 / 124 probes
48%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Nutshell
- ✓Webchat
- ✓AI Chatbot
- ✓Form builder
- ✓Landing pages
- ✓Email Marketing capabilities
- ✓Attribution reporting
- ✓Unlimited contacts & storage
- ✓AI outcomes
Keap
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
When to choose Nutshell
Choose Nutshell if your team prioritizes its strengths over Keap's. Full guidance populates as Nutshell's feature data is indexed.
When to choose Keap
Choose Keap if your team prioritizes its strengths over Nutshell's. Full guidance populates as Keap's feature data is indexed.