Found vs Novo: Business Banking Comparison (2026)

An independent side-by-side comparison of Found and Novo for business banking buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask business banking questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Novo leads overall — 98% cited vs Found 71% across 1000 probes.
ChatGPT
Found
0 / 1 probes
0%
Invisible
NovoLeads
1 / 1 probes
100%
Excellent
Perplexity
Found
622 / 869 probes
72%
Excellent
NovoLeads
122 / 123 probes
99%
Excellent
Gemini
FoundLeads
1 / 1 probes
100%
Excellent
Novo
0 / 1 probes
0%
Invisible
Claude
Found
0 / 1 probes
0%
Invisible
NovoLeads
1 / 1 probes
100%
Excellent
Copilot
Found
0 / 1 probes
0%
Invisible
NovoLeads
1 / 1 probes
100%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Found
Starting price
$0/mo
Free tier
Yes
found.com ↗
Novo
Starting price
—
Free tier
—
novo.co ↗

Key Features

Found
  • ✓Business banking + Mastercard debit card
  • ✓Team debit cards with spending controls
  • ✓Up to 10 sub-accounts called Pockets
  • ✓Categorize expenses and scan receipts
  • ✓Real-time tax estimates
  • ✓Pay contractors, collect W-9s, e-file 1099s
  • ✓Unlimited free invoicing
Novo

Feature data is being indexed.

When to choose Found

Choose Found if your team prioritizes its strengths over Novo's. Full guidance populates as Found's feature data is indexed.

When to choose Novo

Choose Novo if your team prioritizes its strengths over Found's. Full guidance populates as Novo's feature data is indexed.

AI visibility profiles

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Found

found.com

Novo

novo.co

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