Starburst vs Fathom: Analytics Comparison (2026)

An independent side-by-side comparison of Starburst and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Starburst
Tracking…
No data yet
Fathom
18 / 103 probes
17%
Average
Perplexity
Starburst
Tracking…
No data yet
Fathom
34 / 104 probes
33%
Good
Gemini
Starburst
Tracking…
No data yet
Fathom
35 / 104 probes
34%
Good
Claude
Starburst
Tracking…
No data yet
Fathom
19 / 104 probes
18%
Average
Copilot
Starburst
Tracking…
No data yet
Fathom
487 / 585 probes
83%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Starburst
Starting price
—
Free tier
—
starburst.io ↗
Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗

Key Features

Starburst

Feature data is being indexed.

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports

When to choose Starburst

Choose Starburst if your team prioritizes its strengths over Fathom's. Full guidance populates as Starburst's feature data is indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Starburst's. Full guidance populates as Fathom's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Starburst

starburst.io

Fathom

usefathom.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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