Qlik vs Fathom: Analytics Comparison (2026)

An independent side-by-side comparison of Qlik and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Qlik
0 / 1 probes
0%
Invisible
FathomLeads
19 / 108 probes
18%
Average
Perplexity
Qlik
Tracking…
No data yet
Fathom
35 / 107 probes
33%
Good
Gemini
Qlik
Tracking…
No data yet
Fathom
36 / 107 probes
34%
Good
Claude
Qlik
0 / 1 probes
0%
Invisible
FathomLeads
19 / 108 probes
18%
Average
Copilot
Qlik
0 / 1 probes
0%
Invisible
FathomLeads
474 / 567 probes
84%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Qlik
Starting price
—
Free tier
—
qlik.com ↗
Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗

Key Features

Qlik

Feature data is being indexed.

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports

When to choose Qlik

Choose Qlik if your team prioritizes its strengths over Fathom's. Full guidance populates as Qlik's feature data is indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Qlik's. Full guidance populates as Fathom's feature data is indexed.

AI visibility profiles

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Qlik

qlik.com

Fathom

usefathom.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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