Open Web Analytics (OWA) vs PostHog: Analytics Comparison (2026)

An independent side-by-side comparison of Open Web Analytics (OWA) and PostHog for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Open Web Analytics (OWA)
Tracking…
No data yet
PostHog
29 / 102 probes
28%
Average
Perplexity
Open Web Analytics (OWA)
Tracking…
No data yet
PostHog
59 / 101 probes
58%
Excellent
Gemini
Open Web Analytics (OWA)
Tracking…
No data yet
PostHog
58 / 101 probes
57%
Excellent
Claude
Open Web Analytics (OWA)
Tracking…
No data yet
PostHog
28 / 102 probes
27%
Average
Copilot
Open Web Analytics (OWA)
Tracking…
No data yet
PostHog
83 / 594 probes
14%
Below average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Open Web Analytics (OWA)
Starting price
—
Free tier
—
openwebanalytics.com ↗
PostHog
Starting price
—
Free tier
Yes
posthog.com ↗

Key Features

Open Web Analytics (OWA)

Feature data is being indexed.

PostHog
  • ✓Product Analytics: 1M events/mo free
  • ✓Session Replay: 5K recordings/mo free
  • ✓Feature Flags: 1M requests/mo free
  • ✓Managed Warehouse: 1M rows/mo free
  • ✓Usage-based pricing
  • ✓No sales calls required
  • ✓Generous free tiers
  • ✓Single source of truth for customers

When to choose Open Web Analytics (OWA)

Choose Open Web Analytics (OWA) if your team prioritizes its strengths over PostHog's. Full guidance populates as Open Web Analytics (OWA)'s feature data is indexed.

When to choose PostHog

Choose PostHog if your team prioritizes its strengths over Open Web Analytics (OWA)'s. Full guidance populates as PostHog's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Open Web Analytics (OWA)

openwebanalytics.com

PostHog

posthog.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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