Open Web Analytics (OWA) vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Open Web Analytics (OWA) and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Feature data is being indexed.
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Open Web Analytics (OWA)
Choose Open Web Analytics (OWA) if your team prioritizes its strengths over Fathom's. Full guidance populates as Open Web Analytics (OWA)'s feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Open Web Analytics (OWA)'s. Full guidance populates as Fathom's feature data is indexed.
AI visibility profiles
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