Indicative vs Fathom Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Indicative and Fathom Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Indicative
Tracking…
No data yet
Fathom Analytics
Tracking…
No data yet
Perplexity
Indicative
0 / 1 probes
0%
Invisible
Fathom AnalyticsLeads
1 / 1 probes
100%
Excellent
Gemini
Indicative
Tracking…
No data yet
Fathom Analytics
Tracking…
No data yet
Claude
Indicative
0 / 1 probes
0%
Invisible
Fathom Analytics
0 / 1 probes
0%
Invisible
Copilot
Indicative
0 / 1 probes
0%
Invisible
Fathom AnalyticsLeads
1 / 1 probes
100%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Indicative
Starting price
—
Free tier
—
indicative.com ↗
Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗

Key Features

Indicative

Feature data is being indexed.

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic

When to choose Indicative

Choose Indicative if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Indicative's feature data is indexed.

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Indicative's. Full guidance populates as Fathom Analytics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Indicative

indicative.com

Fathom Analytics

usefathom.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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