Hotjar vs PostHog: Analytics Comparison (2026)
Hotjar and PostHog both offer product analytics with free tiers. Hotjar focuses on user behavior with replays, heatmaps, and funnels, while PostHog provides a broader suite including product analytics, session replay, feature flags, and a managed warehouse.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
- ✓Product Analytics: 1M events/mo free
- ✓Session Replay: 5K recordings/mo free
- ✓Feature Flags: 1M requests/mo free
- ✓Managed Warehouse: 1M rows/mo free
- ✓Usage-based pricing
- ✓No sales calls required
- ✓Generous free tiers
- ✓Single source of truth for customers
When to choose Hotjar
Use Hotjar when the primary need is to understand user behavior through visual tools like heatmaps and session replays, and when basic surveys are sufficient. It is also suitable for users who prioritize ease of setup and a variety of tools for behavior analysis.
When to choose PostHog
Use PostHog when a comprehensive product analytics suite is required, including product analytics, session replay, feature flags, and a managed warehouse. It is ideal for data and product teams seeking a transparent, usage-based pricing model and strong AI capabilities, with an emphasis on a single source of truth for customer data.
Frequently Asked Questions
AI visibility profiles
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