Hotjar vs Heap: Analytics Comparison (2026)

An independent side-by-side comparison of Hotjar and Heap for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Hotjar
16 / 163 probes
10%
Below average
Heap
Tracking…
No data yet
Perplexity
Hotjar
86 / 163 probes
53%
Excellent
Heap
Tracking…
No data yet
Gemini
Hotjar
72 / 163 probes
44%
Good
Heap
Tracking…
No data yet
Claude
Hotjar
17 / 163 probes
10%
Below average
Heap
Tracking…
No data yet
Copilot
Hotjar
81 / 348 probes
23%
Average
Heap
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Hotjar
Starting price
€0
Free tier
Yes
hotjar.com
Heap
Starting price
Free tier
Yes
heap.io

Key Features

Hotjar
  • 200k monthly sessions
  • 1 project
  • Replays, Heatmaps + Funnels
  • Basic surveys
  • Error & performance monitoring
Heap
  • Core analytics charts
  • Unlimited enrichment sources
  • 6 months data history
  • SSO

When to choose Hotjar

Choose Hotjar if your team prioritizes its strengths over Heap's. Full guidance populates as Hotjar's feature data is indexed.

When to choose Heap

Choose Heap if your team prioritizes its strengths over Hotjar's. Full guidance populates as Heap's feature data is indexed.

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