Hotjar vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Hotjar and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Hotjar
Tracking…
No data yet
Fathom
15 / 91 probes
16%
AveragePerplexity
Hotjar
Tracking…
No data yet
Fathom
30 / 90 probes
33%
GoodGemini
Hotjar
Tracking…
No data yet
Fathom
31 / 90 probes
34%
GoodClaude
Hotjar
Tracking…
No data yet
Fathom
16 / 90 probes
18%
AverageCopilot
Hotjar
Tracking…
No data yet
Fathom
519 / 639 probes
81%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Fathom's. Full guidance populates as Hotjar's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Hotjar's. Full guidance populates as Fathom's feature data is indexed.