Hotjar vs Google Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of Hotjar and Google Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Hotjar leads overall — 30% cited vs Google Analytics 0% across 1000 probes.
ChatGPT
HotjarLeads
14 / 86 probes
16%
AverageGoogle Analytics
0 / 86 probes
0%
InvisiblePerplexity
HotjarLeads
39 / 86 probes
45%
GoodGoogle Analytics
0 / 86 probes
0%
InvisibleGemini
HotjarLeads
42 / 86 probes
49%
GoodGoogle Analytics
0 / 87 probes
0%
InvisibleClaude
HotjarLeads
12 / 86 probes
14%
Below averageGoogle Analytics
0 / 86 probes
0%
InvisibleCopilot
HotjarLeads
42 / 156 probes
27%
AverageGoogle Analytics
0 / 155 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
Google Analytics
Feature data is being indexed.
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Hotjar's feature data is indexed.
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over Hotjar's. Full guidance populates as Google Analytics's feature data is indexed.