Hotjar vs FullStory: Analytics Comparison (2026)
An independent side-by-side comparison of Hotjar and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Hotjar
Tracking…
No data yet
FullStory
42 / 91 probes
46%
GoodPerplexity
Hotjar
Tracking…
No data yet
FullStory
33 / 90 probes
37%
GoodGemini
Hotjar
Tracking…
No data yet
FullStory
34 / 90 probes
38%
GoodClaude
Hotjar
Tracking…
No data yet
FullStory
43 / 90 probes
48%
GoodCopilot
Hotjar
Tracking…
No data yet
FullStory
102 / 639 probes
16%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over FullStory's. Full guidance populates as Hotjar's feature data is indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Hotjar's. Full guidance populates as FullStory's feature data is indexed.