Google Analytics vs PostHog: Analytics Comparison (2026)

An independent side-by-side comparison of Google Analytics and PostHog for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Google Analytics
Tracking…
No data yet
PostHog
70 / 185 probes
38%
Good
Perplexity
Google Analytics
Tracking…
No data yet
PostHog
111 / 187 probes
59%
Excellent
Gemini
Google Analytics
Tracking…
No data yet
PostHog
106 / 188 probes
56%
Excellent
Claude
Google Analytics
Tracking…
No data yet
PostHog
74 / 185 probes
40%
Good
Copilot
Google Analytics
Tracking…
No data yet
PostHog
75 / 255 probes
29%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Google Analytics
Starting price
—
Free tier
—
analytics.google.com ↗
PostHog
Starting price
—
Free tier
Yes
posthog.com ↗

Key Features

Google Analytics

Feature data is being indexed.

PostHog
  • ✓Product Analytics: 1M events/mo free
  • ✓Session Replay: 5K recordings/mo free
  • ✓Feature Flags: 1M requests/mo free
  • ✓Managed Warehouse: 1M rows/mo free
  • ✓Usage-based pricing
  • ✓No sales calls required
  • ✓Generous free tiers
  • ✓Single source of truth for customers

When to choose Google Analytics

Choose Google Analytics if your team prioritizes its strengths over PostHog's. Full guidance populates as Google Analytics's feature data is indexed.

When to choose PostHog

Choose PostHog if your team prioritizes its strengths over Google Analytics's. Full guidance populates as PostHog's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Google Analytics

analytics.google.com

PostHog

posthog.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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