Google Analytics vs Hotjar: Analytics Comparison (2026)
An independent side-by-side comparison of Google Analytics and Hotjar for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Feature data is being indexed.
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over Hotjar's. Full guidance populates as Google Analytics's feature data is indexed.
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Hotjar's feature data is indexed.
AI visibility profiles
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