Google Analytics vs Hotjar: Analytics Comparison (2026)
An independent side-by-side comparison of Google Analytics and Hotjar for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Hotjar leads overall — 30% cited vs Google Analytics 0% across 1000 probes.
ChatGPT
Google Analytics
0 / 86 probes
0%
InvisibleHotjarLeads
14 / 86 probes
16%
AveragePerplexity
Google Analytics
0 / 86 probes
0%
InvisibleHotjarLeads
39 / 86 probes
45%
GoodGemini
Google Analytics
0 / 87 probes
0%
InvisibleHotjarLeads
42 / 86 probes
49%
GoodClaude
Google Analytics
0 / 86 probes
0%
InvisibleHotjarLeads
12 / 86 probes
14%
Below averageCopilot
Google Analytics
0 / 155 probes
0%
InvisibleHotjarLeads
42 / 156 probes
27%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Google Analytics
Feature data is being indexed.
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over Hotjar's. Full guidance populates as Google Analytics's feature data is indexed.
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Hotjar's feature data is indexed.