Google Analytics vs Fathom Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of Google Analytics and Fathom Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Feature data is being indexed.
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Google Analytics's feature data is indexed.
When to choose Fathom Analytics
Choose Fathom Analytics if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Fathom Analytics's feature data is indexed.
AI visibility profiles
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analytics.google.com
usefathom.com