Decodable vs Looker: Analytics Comparison (2026)

An independent side-by-side comparison of Decodable and Looker for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Decodable
Tracking…
No data yet
Looker
4 / 103 probes
4%
Poor
Perplexity
Decodable
Tracking…
No data yet
Looker
0 / 104 probes
0%
Invisible
Gemini
Decodable
Tracking…
No data yet
Looker
0 / 103 probes
0%
Invisible
Claude
Decodable
Tracking…
No data yet
Looker
5 / 104 probes
5%
Poor
Copilot
Decodable
Tracking…
No data yet
Looker
5 / 586 probes
1%
Poor
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Decodable
Starting price
—
Free tier
—
decodable.co ↗
Looker
Starting price
—
Free tier
Yes
looker.com ↗

Key Features

Decodable

Feature data is being indexed.

Looker
  • ✓LookML for SQL-based modeling
  • ✓Integration with Data Studio
  • ✓Cloud infrastructure on Google Cloud
  • ✓Prebuilt and custom integrations

When to choose Decodable

Choose Decodable if your team prioritizes its strengths over Looker's. Full guidance populates as Decodable's feature data is indexed.

When to choose Looker

Choose Looker if your team prioritizes its strengths over Decodable's. Full guidance populates as Looker's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Decodable

decodable.co

Looker

looker.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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