Decodable vs Fathom Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Decodable and Fathom Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Decodable
Tracking…
No data yet
Fathom Analytics
3 / 14 probes
21%
Average
Perplexity
Decodable
0 / 1 probes
0%
Invisible
Fathom AnalyticsLeads
5 / 15 probes
33%
Good
Gemini
Decodable
Tracking…
No data yet
Fathom Analytics
5 / 14 probes
36%
Good
Claude
Decodable
Tracking…
No data yet
Fathom Analytics
3 / 15 probes
20%
Average
Copilot
Decodable
0 / 1 probes
0%
Invisible
Fathom AnalyticsLeads
3 / 15 probes
20%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Decodable
Starting price
—
Free tier
—
decodable.co ↗
Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗

Key Features

Decodable

Feature data is being indexed.

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic

When to choose Decodable

Choose Decodable if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Decodable's feature data is indexed.

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Decodable's. Full guidance populates as Fathom Analytics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Decodable

decodable.co

Fathom Analytics

usefathom.com

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Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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