Branch Metrics vs Simple Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Branch Metrics and Simple Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Branch Metrics
Tracking…
No data yet
Simple Analytics
4 / 33 probes
12%
Below average
Perplexity
Branch Metrics
0 / 1 probes
0%
Invisible
Simple AnalyticsLeads
6 / 34 probes
18%
Average
Gemini
Branch Metrics
0 / 1 probes
0%
Invisible
Simple AnalyticsLeads
5 / 34 probes
15%
Below average
Claude
Branch Metrics
Tracking…
No data yet
Simple Analytics
2 / 34 probes
6%
Below average
Copilot
Branch Metrics
Tracking…
No data yet
Simple Analytics
3 / 34 probes
9%
Below average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Branch Metrics
Starting price
—
Free tier
—
branch.io ↗
Simple Analytics
Starting price
$20/user/month
Free tier
Yes
simpleanalytics.com ↗

Key Features

Branch Metrics

Feature data is being indexed.

Simple Analytics
  • ✓Privacy-friendly analytics
  • ✓One-page dashboard
  • ✓No cookies or consent banners
  • ✓EU-hosted and compliant
  • ✓Unlimited pageviews
  • ✓30-day data history
  • ✓API & BI access
  • ✓Custom pricing for enterprise

When to choose Branch Metrics

Choose Branch Metrics if your team prioritizes its strengths over Simple Analytics's. Full guidance populates as Branch Metrics's feature data is indexed.

When to choose Simple Analytics

Choose Simple Analytics if your team prioritizes its strengths over Branch Metrics's. Full guidance populates as Simple Analytics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Branch Metrics

branch.io

Simple Analytics

simpleanalytics.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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