Branch Metrics vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Branch Metrics and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Feature data is being indexed.
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Branch Metrics
Choose Branch Metrics if your team prioritizes its strengths over Fathom's. Full guidance populates as Branch Metrics's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Branch Metrics's. Full guidance populates as Fathom's feature data is indexed.
AI visibility profiles
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branch.io
usefathom.com