Amplitude vs Simple Analytics: Analytics Comparison (2026)

Amplitude offers a comprehensive suite of analytics, experimentation, and AI feedback features, whereas Simple Analytics focuses on privacy-friendly, streamlined analytics.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Amplitude
165 / 185 probes
89%
Excellent
Simple Analytics
Tracking…
No data yet
Perplexity
Amplitude
130 / 187 probes
70%
Excellent
Simple Analytics
Tracking…
No data yet
Gemini
Amplitude
132 / 188 probes
70%
Excellent
Simple Analytics
Tracking…
No data yet
Claude
Amplitude
172 / 185 probes
93%
Excellent
Simple Analytics
Tracking…
No data yet
Copilot
Amplitude
242 / 255 probes
95%
Excellent
Simple Analytics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Amplitude
Starting price
$49/month
Free tier
Yes
amplitude.com ↗
Simple Analytics
Starting price
$20/user/month
Free tier
Yes
simpleanalytics.com ↗

Key Features

Amplitude
  • ✓10K MTUs, up to 2M events
  • ✓Out-of-the-box analytics and templates
  • ✓Session Replay
  • ✓Unlimited feature flags
  • ✓Web Experimentation
  • ✓AI Feedback
  • ✓Unlimited sources and destinations
  • ✓Access to community and academy
Simple Analytics
  • ✓Privacy-friendly analytics
  • ✓One-page dashboard
  • ✓No cookies or consent banners
  • ✓EU-hosted and compliant
  • ✓Unlimited pageviews
  • ✓30-day data history
  • ✓API & BI access
  • ✓Custom pricing for enterprise

When to choose Amplitude

Amplitude is suitable for businesses requiring extensive user behavior analytics, session replay, web experimentation, AI feedback, and scalable event tracking, with customizable plans for larger organizations.

When to choose Simple Analytics

Simple Analytics is suitable for users prioritizing privacy-friendly analytics with no cookies or consent banners, EU-hosted data, and a simple one-page dashboard, especially for hobby sites or those needing unlimited pageviews with a focus on simplicity.

Frequently Asked Questions

What are the core differences in key features between Amplitude and Simple Analytics?
Amplitude offers 10K MTUs, up to 2M events, out-of-the-box analytics and templates, Session Replay, Unlimited feature flags, Web Experimentation, AI Feedback, and Unlimited sources and destinations. Simple Analytics provides privacy-friendly analytics, a one-page dashboard, no cookies or consent banners, is EU-hosted and compliant, offers unlimited pageviews, 30-day data history, and API & BI access.
How do their pricing models and free tiers compare?
Amplitude has a starting price of $49/month and offers a free tier that includes 10K MTUs and up to 2M events. Simple Analytics starts at $20/user/month and also has a free tier which supports hobby sites and one user, with limitations like 30-day data history.
What are the primary advantages of using Amplitude?
Amplitude's advantages include a generous free tier for individuals, solid features for small teams, benefits from user behavior analytics, and customizable plans for larger businesses.
What are the primary advantages of using Simple Analytics?
Simple Analytics' advantages include simple setup with no configuration, a free plan for hobby sites, being privacy-friendly by design, and flexible pricing based on usage.
What are the limitations or drawbacks of Amplitude?
Amplitude's limitations include limited support for the free tier, custom pricing potentially being expensive, some advanced features being add-ons, and the need to contact sales for enterprise plans.

AI visibility profiles

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Amplitude

amplitude.com

Simple Analytics

simpleanalytics.com

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