Amplitude vs Plausible: Analytics Comparison (2026)
Amplitude is geared towards product analytics with a focus on user behavior, offering features like Session Replay and Web Experimentation. Plausible is a privacy-focused web analytics tool that emphasizes simplicity and compliance, with features like built-in bot filtering and codeless goals tracking.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
When to choose Amplitude
Choose Amplitude when your primary need is to understand user behavior within your product, requiring features such as session replay, A/B testing, and AI-driven insights.
When to choose Plausible
Choose Plausible when your priority is privacy-focused web analytics that is lightweight, simple to use, and does not require cookie banners, offering real-time dashboards and custom event tracking.