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Amplitude vs Metabase: Analytics Comparison (2026)

Amplitude and Metabase are both analytics platforms with free tiers, but they cater to slightly different needs regarding features and pricing models. Amplitude focuses on user behavior analytics with features like Session Replay and AI Feedback, while Metabase offers extensive data source support, AI-powered querying, and SQL generation for broader business intelligence.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Amplitude
94 / 103 probes
91%
Excellent
Metabase
Tracking…
No data yet
Perplexity
Amplitude
70 / 104 probes
67%
Excellent
Metabase
Tracking…
No data yet
Gemini
Amplitude
66 / 103 probes
64%
Excellent
Metabase
Tracking…
No data yet
Claude
Amplitude
101 / 104 probes
97%
Excellent
Metabase
Tracking…
No data yet
Copilot
Amplitude
576 / 586 probes
98%
Excellent
Metabase
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Amplitude
Starting price
$49/month
Free tier
Yes
amplitude.com ↗
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Metabase
Starting price
$100/month
Free tier
Yes
metabase.com ↗
Claim Metabase
Badge ↗

Key Features

Amplitude
  • ✓10K MTUs, up to 2M events
  • ✓Out-of-the-box analytics and templates
  • ✓Session Replay
  • ✓Unlimited feature flags
  • ✓Web Experimentation
  • ✓AI Feedback
  • ✓Unlimited sources and destinations
  • ✓Access to community and academy
Metabase
  • ✓Ask questions with AI
  • ✓SQL generation
  • ✓20+ supported data sources
  • ✓Unlimited questions & dashboards
  • ✓Write SQL or explore just by clicking
  • ✓3-day support for Starter
  • ✓Embed unlimited charts and dashboards
  • ✓Row and column level permissions

When to choose Amplitude

Amplitude is ideal for individuals and small teams focused on user behavior analytics, product usage, and experimentation, offering a generous free tier and features like Session Replay and Web Experimentation. Its customizable plans suit larger businesses needing in-depth user insights.

When to choose Metabase

Metabase is a strong choice for organizations requiring extensive data source connectivity, SQL-based analysis, and AI-powered querying, particularly beneficial for teams that need to embed analytics or manage granular data permissions. Its open-source option provides unlimited users for those willing to self-host.

Frequently Asked Questions

What are the key feature differences between Amplitude and Metabase?
Amplitude offers specific features like Session Replay, Web Experimentation, AI Feedback, and unlimited feature flags, focusing on user behavior and product analytics. Metabase provides features such as AI-powered questioning, SQL generation, support for over 20 data sources, unlimited questions and dashboards, and row and column-level permissions, emphasizing broad data analysis and business intelligence.
How do the pricing models compare for Amplitude and Metabase?
Amplitude starts at $49/month, includes a free tier, and offers custom pricing for larger businesses where some advanced features are add-ons. Metabase starts at $100/month, has a free tier, and charges additional costs per user on paid plans, with free unlimited users available on its Open Source version.
Which platform offers better support for free users?
Both Amplitude and Metabase have limited support for their free tiers. Metabase's 'Starter' plan includes 3-day support.
What kind of teams would benefit most from Amplitude?
Amplitude is best for individuals and small teams needing user behavior analytics, with solid features for understanding product usage and conducting web experimentation. Larger businesses benefit from customizable plans for in-depth user insights.
What kind of teams would benefit most from Metabase?
Metabase is well-suited for teams that need to connect to a wide range of data sources (20+ supported), perform SQL-based analysis, leverage AI for questions, and embed charts and dashboards. Its Open Source offering is appealing for those wanting unlimited users.

AI visibility profiles

Amplitude AI visibility report
Which buyer questions Amplitude is cited on, by engine — and what it is losing.
Metabase AI visibility report
Which buyer questions Metabase is cited on, by engine — and what it is losing.
See the full ranking: best analytics →

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