Amplitude vs Looker: Analytics Comparison (2026)
Amplitude and Looker both offer free tiers for analytics. Amplitude provides a clear starting price, while Looker requires a quote.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓LookML for SQL-based modeling
- ✓Integration with Data Studio
- ✓Cloud infrastructure on Google Cloud
- ✓Prebuilt and custom integrations
When to choose Amplitude
Amplitude is suitable for users who need a clear starting price, a generous free tier with up to 10K MTUs and 2M events, and out-of-the-box analytics with features like Session Replay and Web Experimentation. It also offers unlimited feature flags, AI Feedback, and unlimited sources and destinations.
When to choose Looker
Looker is suitable for users who require a strong SQL-based modeling language (LookML), integration with Data Studio, and a cloud infrastructure built on Google Cloud. It is also ideal for those who need prebuilt and custom integrations.
Frequently Asked Questions
AI visibility profiles
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