Amplitude vs Hotjar: Analytics Comparison (2026)
Amplitude and Hotjar both offer product analytics tools with free tiers. Amplitude provides a more generous free tier with a higher event volume and unlimited feature flags, while Hotjar focuses on session-based analysis, heatmaps, and basic surveys.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
When to choose Amplitude
Amplitude is suitable for users who require a high volume of event tracking, web experimentation, and AI feedback features. Its unlimited feature flags and customizable plans cater to growing businesses. The platform is also beneficial for those who want to leverage out-of-the-box analytics templates and community/academy resources.
When to choose Hotjar
Hotjar is a good choice for users focused on understanding user behavior through session replays, heatmaps, and funnels. Its free tier covers a substantial number of monthly sessions, and it offers basic surveys for direct user feedback. Hotjar is also advantageous for users who prioritize integrations with tools like Slack, HubSpot, and Google Analytics.