Amplitude vs Heap: Analytics Comparison (2026)
Amplitude and Heap both offer analytics platforms with free tiers and tiered features. Amplitude provides a stated starting price of $49/month, while Heap does not publicly list a starting price. Amplitude includes Session Replay, Web Experimentation, AI Feedback, and unlimited feature flags as key features, which are not listed for Heap. Heap offers 6 months of data history and SSO, which are not listed for Amplitude. Both platforms offer core analytics and unlimited data sources. Both vendors note that advanced features are add-ons and that custom pricing applies for larger plans, which can be expensive.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
When to choose Amplitude
Amplitude is suitable for users who need a stated starting price, and specific features such as Session Replay, Web Experimentation, AI Feedback, and unlimited feature flags. Its free tier is generous, supporting up to 10K MTUs and 2M events, and includes out-of-the-box analytics and templates.
When to choose Heap
Heap is suitable for users who prioritize 6 months of data history and SSO. Its core analytics capabilities and unlimited enrichment sources are noted as key features for startups. Pricing is custom for larger plans, and it offers an AI assistant.
Frequently Asked Questions
AI visibility profiles
Is one of these your brand?
Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.