Amplitude vs Fathom Analytics: Analytics Comparison (2026)
Amplitude and Fathom Analytics both provide web analytics, but differ significantly in their feature sets, target audience, and pricing models. Amplitude offers a more comprehensive suite of behavioral analytics features, including session replay and web experimentation, with a free tier suitable for individuals. Fathom Analytics focuses on privacy-first, simple analytics, offering unlimited sites and data ownership, but without a free tier.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
When to choose Amplitude
Amplitude provides user behavior analytics with a free tier that includes 10K MTUs and up to 2M events. Its key features include out-of-the-box analytics and templates, session replay, unlimited feature flags, web experimentation, and AI feedback. It supports unlimited sources and destinations and offers access to a community and academy. Pricing starts at $49/month, with custom plans available, but some advanced features are add-ons.
When to choose Fathom Analytics
Fathom Analytics is a privacy-focused analytics platform with pricing starting at $15/month and no free tier. It includes 50 sites, 100% data ownership, no cookie banners, unlimited email reports, full analytics history, and unlimited CSV data exports. It emphasizes privacy law compliance and is built for high-traffic sites.
Frequently Asked Questions
AI visibility profiles
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