SE Ranking AI Visibility vs Semrush AI Toolkit: AI Visibility & GEO Comparison (2026)

An independent side-by-side comparison of SE Ranking AI Visibility and Semrush AI Toolkit for ai visibility & geo buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Semrush AI Toolkit leads overall49% cited vs SE Ranking AI Visibility 1% across 150 probes.
ChatGPT
SE Ranking AI Visibility
0 / 15 probes
0%
Invisible
Semrush AI ToolkitLeads
3 / 15 probes
20%
Average
Perplexity
SE Ranking AI Visibility
1 / 15 probes
7%
Below average
Semrush AI ToolkitLeads
12 / 15 probes
80%
Excellent
Gemini
SE Ranking AI Visibility
0 / 15 probes
0%
Invisible
Semrush AI ToolkitLeads
9 / 15 probes
60%
Excellent
Claude
SE Ranking AI Visibility
0 / 15 probes
0%
Invisible
Semrush AI ToolkitLeads
7 / 15 probes
47%
Good
Copilot
SE Ranking AI Visibility
0 / 15 probes
0%
Invisible
Semrush AI ToolkitLeads
6 / 15 probes
40%
Good
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

SE Ranking AI Visibility
Starting price
Included in plans from about $65/mo
Free tier
No
seranking.com
Semrush AI Toolkit
Starting price
$99/mo add-on
Free tier
No
semrush.com

Key Features

SE Ranking AI Visibility
  • AI Visibility Tracker across ChatGPT, Gemini, AI Overviews
  • Prompt and competitor tracking
  • Links AI mentions to the pages behind them
  • Bundled with classic rank tracking
Semrush AI Toolkit
  • Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
  • Share of voice against named competitors
  • Sentiment and context of each mention
  • Prompt-level reporting
  • Sits alongside the wider Semrush SEO suite

When to choose SE Ranking AI Visibility

Choose SE Ranking AI Visibility if your team prioritizes its strengths over Semrush AI Toolkit's. Full guidance populates as SE Ranking AI Visibility's feature data is indexed.

When to choose Semrush AI Toolkit

Choose Semrush AI Toolkit if your team prioritizes its strengths over SE Ranking AI Visibility's. Full guidance populates as Semrush AI Toolkit's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every ai visibility & geo buyer question we ask, which engines name you, and who gets named instead.

SE Ranking AI Visibility

seranking.com

Semrush AI Toolkit

semrush.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More AI Visibility & GEO Comparisons