Pathmatics (Sensor Tower) vs Semrush AI Toolkit: AI Visibility & GEO Comparison (2026)

Pathmatics (Sensor Tower) focuses on measuring consumer behavior, ads, and web performance across apps, offering a broad analytics suite. Semrush AI Toolkit specializes in tracking brand mentions, share of voice, sentiment, and prompt-level reporting within various AI platforms.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Semrush AI Toolkit leads overall — 78% cited vs Pathmatics (Sensor Tower) 0% across 1000 probes.

ChatGPT

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Semrush AI ToolkitLeads

9 / 10 probes

90%

Excellent

Perplexity

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Semrush AI ToolkitLeads

8 / 12 probes

67%

Excellent

Gemini

Pathmatics (Sensor Tower)

0 / 188 probes

Invisible

Semrush AI ToolkitLeads

4 / 10 probes

40%

Good

Claude

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Semrush AI ToolkitLeads

9 / 10 probes

90%

Excellent

Copilot

Pathmatics (Sensor Tower)

0 / 191 probes

Invisible

Semrush AI ToolkitLeads

12 / 12 probes

100%

Excellent

Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Pathmatics (Sensor Tower)

Starting price

—

Free tier

—

sensortower.com ↗

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Semrush AI Toolkit

Starting price

$99/mo add-on

Free tier

semrush.com ↗

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Key Features

Pathmatics (Sensor Tower)

✓Measure consumer behavior across apps
✓Gain insights on ads and web performance
✓Customizable pricing plans available
✓Insights on gaming and audience behavior

Semrush AI Toolkit

✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
✓Share of voice against named competitors
✓Sentiment and context of each mention
✓Prompt-level reporting
✓Sits alongside the wider Semrush SEO suite

When to choose Pathmatics (Sensor Tower)

Pathmatics (Sensor Tower) is suitable for users needing to measure consumer behavior across applications, gain insights into ad and web performance, and understand gaming and audience behavior through a comprehensive suite of analytics tools.

When to choose Semrush AI Toolkit

Semrush AI Toolkit is suitable for users who require tracking brand mentions in AI platforms like ChatGPT, Gemini, and Perplexity, monitoring share of voice against competitors, analyzing mention sentiment and context, and generating prompt-level reports, especially if they already use the wider Semrush SEO suite.

Frequently Asked Questions

What are the key features of Pathmatics (Sensor Tower)?

Pathmatics (Sensor Tower) offers features to measure consumer behavior across apps, gain insights on ads and web performance, and provide insights on gaming and audience behavior.

What are the key features of Semrush AI Toolkit?

Semrush AI Toolkit tracks brand mentions in ChatGPT, Gemini, Perplexity, and AI Overviews, provides share of voice against named competitors, analyzes sentiment and context of each mention, and offers prompt-level reporting. It also sits alongside the wider Semrush SEO suite.

What is the pricing model for Pathmatics (Sensor Tower)?

Pathmatics (Sensor Tower) has customizable pricing plans available, but pricing details are not publicly available and require direct contact.

What is the pricing model for Semrush AI Toolkit?

Semrush AI Toolkit is available as a $99/month add-on and requires a Semrush subscription in addition to the add-on.

Does Pathmatics (Sensor Tower) offer a free tier?

Information on free options for Pathmatics (Sensor Tower) is limited.