Pathmatics (Sensor Tower) vs Scrunch AI: AI Visibility & GEO Comparison (2026)

Pathmatics (Sensor Tower) specializes in measuring consumer behavior, ad insights, and web performance across apps and the web, offering customizable pricing and a comprehensive analytics suite. Scrunch AI is an AI visibility and GEO platform providing a set number of unique prompts, site audits, a brand workspace, and user licenses, with a publicly listed starting price and integrations with multiple LLMs.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Scrunch AI leads overall — 4% cited vs Pathmatics (Sensor Tower) 0% across 1000 probes.

ChatGPT

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Scrunch AI

0 / 10 probes

Invisible

Perplexity

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Scrunch AI

0 / 12 probes

Invisible

Gemini

Pathmatics (Sensor Tower)

0 / 188 probes

Invisible

Scrunch AI

0 / 10 probes

Invisible

Claude

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Scrunch AILeads

1 / 10 probes

10%

Below average

Copilot

Pathmatics (Sensor Tower)

0 / 191 probes

Invisible

Scrunch AILeads

1 / 12 probes

Below average

Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Pathmatics (Sensor Tower)

Starting price

—

Free tier

—

sensortower.com ↗

Audit Pathmatics (Sensor Tower)

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Scrunch AI

Starting price

$250/mo

Free tier

—

scrunchai.com ↗

Audit Scrunch AI

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Key Features

Pathmatics (Sensor Tower)

✓Measure consumer behavior across apps
✓Gain insights on ads and web performance
✓Customizable pricing plans available
✓Insights on gaming and audience behavior

Scrunch AI

✓125 unique prompts
✓5,000 responses/month
✓5 site audits/month
✓1 brand workspace
✓5 user licenses
✓4 LLMs supported
✓Custom API access
✓Dedicated account team

When to choose Pathmatics (Sensor Tower)

Choose Pathmatics (Sensor Tower) for comprehensive analytics on consumer behavior across apps, ad performance, and web performance, along with insights into gaming and audience behavior. It offers real-time insights and a chat interface for data access.

When to choose Scrunch AI

Choose Scrunch AI if you require a platform with a public starting price of $250/month, including 125 unique prompts, 5 site audits/month, 1 brand workspace, and 5 user licenses. It integrates with Google AIO, ChatGPT, Perplexity, and Copilot, and offers a free tier.

Frequently Asked Questions

What are the key feature differences between Pathmatics (Sensor Tower) and Scrunch AI?

Pathmatics (Sensor Tower) focuses on measuring consumer behavior across apps, ad and web performance insights, and gaming and audience behavior. Scrunch AI provides 125 unique prompts, 5 site audits/month, 1 brand workspace, and 5 user licenses.

Does either vendor offer a free tier?

Scrunch AI offers a free tier. Pathmatics (Sensor Tower) has no publicly available information regarding free options.

What are the pricing models for Pathmatics (Sensor Tower) and Scrunch AI?

Pathmatics (Sensor Tower) offers customizable pricing plans, with pricing details not publicly available and requiring direct contact. Scrunch AI has a starting price of $250/month.

What integrations are available with Scrunch AI?

Scrunch AI integrates with Google AIO, ChatGPT, Perplexity, and Copilot. Pathmatics (Sensor Tower) has no mention of integrations with other tools.

What are the primary benefits of Pathmatics (Sensor Tower)?

Pathmatics (Sensor Tower) offers tailored pricing, a comprehensive suite of analytics tools, real-time insights across multiple channels, and seamless data access through a chat interface.