Pathmatics (Sensor Tower) vs Rankscale: AI Visibility & GEO Comparison (2026)

Pathmatics (Sensor Tower) offers comprehensive analytics for consumer behavior, ad, and web performance across apps and web, while Rankscale focuses on brand visibility and performance within AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Rankscale leads overall — 4% cited vs Pathmatics (Sensor Tower) 0% across 1000 probes.

ChatGPT

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

RankscaleLeads

1 / 10 probes

10%

Below average

Perplexity

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

Rankscale

0 / 12 probes

Invisible

Gemini

Pathmatics (Sensor Tower)

0 / 188 probes

Invisible

Rankscale

0 / 10 probes

Invisible

Claude

Pathmatics (Sensor Tower)

0 / 189 probes

Invisible

RankscaleLeads

1 / 10 probes

10%

Below average

Copilot

Pathmatics (Sensor Tower)

0 / 191 probes

Invisible

Rankscale

0 / 12 probes

Invisible

Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Pathmatics (Sensor Tower)

Starting price

—

Free tier

—

sensortower.com ↗

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Rankscale

Starting price

Free tier, paid plans above it

Free tier

Yes

rankscale.ai ↗

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Key Features

Pathmatics (Sensor Tower)

✓Measure consumer behavior across apps
✓Gain insights on ads and web performance
✓Customizable pricing plans available
✓Insights on gaming and audience behavior

Rankscale

✓Scores a brand across multiple AI engines
✓Prompt library by topic
✓Competitor share of answers
✓Recommendations on pages to improve

When to choose Pathmatics (Sensor Tower)

Pathmatics (Sensor Tower) is suitable for users requiring a broad suite of analytics tools to measure consumer behavior across apps, gain insights on ads and web performance, and understand gaming and audience behavior with real-time data access.

When to choose Rankscale

Rankscale is suitable for users focused on their brand's visibility and performance within AI engines, offering features to score brand presence, access a prompt library by topic, analyze competitor share of answers, and receive recommendations on pages to improve. It also provides a free tier for initial access.

Frequently Asked Questions

What are the key differences in features between Pathmatics (Sensor Tower) and Rankscale?

Pathmatics (Sensor Tower) key features include measuring consumer behavior across apps, gaining insights on ads and web performance, and providing insights on gaming and audience behavior. Rankscale's key features include scoring a brand across multiple AI engines, a prompt library by topic, competitor share of answers, and recommendations on pages to improve.

Do Pathmatics (Sensor Tower) or Rankscale offer a free tier?

Pathmatics (Sensor Tower) does not mention a free tier. Rankscale offers a free tier, with paid plans available above it.

What are the pricing models for Pathmatics (Sensor Tower) and Rankscale?

Pathmatics (Sensor Tower) offers customizable pricing plans, with pricing details not publicly available and requiring direct contact. Rankscale has a free tier and paid plans above it.

Are there any mentioned integrations for Pathmatics (Sensor Tower) or Rankscale?

Neither Pathmatics (Sensor Tower) nor Rankscale mention specific integrations.