Otterly.AI vs Pathmatics (Sensor Tower): AI Visibility & GEO Comparison (2026)

Otterly.AI focuses on AI search engine visibility and prompt tracking, while Pathmatics (Sensor Tower) provides broader digital intelligence including consumer behavior, ad insights, and web performance.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Otterly.AI leads overall — 39% cited vs Pathmatics (Sensor Tower) 0% across 1000 probes.
ChatGPT
Otterly.AILeads
6 / 10 probes
60%
Excellent
Pathmatics (Sensor Tower)
0 / 189 probes
0%
Invisible
Perplexity
Otterly.AI
0 / 12 probes
0%
Invisible
Pathmatics (Sensor Tower)
0 / 189 probes
0%
Invisible
Gemini
Otterly.AI
0 / 10 probes
0%
Invisible
Pathmatics (Sensor Tower)
0 / 188 probes
0%
Invisible
Claude
Otterly.AILeads
8 / 10 probes
80%
Excellent
Pathmatics (Sensor Tower)
0 / 189 probes
0%
Invisible
Copilot
Otterly.AILeads
7 / 12 probes
58%
Excellent
Pathmatics (Sensor Tower)
0 / 191 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Otterly.AI
Starting price
$29/month
Free tier
Yes
otterly.ai ↗
Pathmatics (Sensor Tower)
Starting price
—
Free tier
—
sensortower.com ↗

Key Features

Otterly.AI
  • ✓15 search prompts
  • ✓Tracking of 4 AI Search Engines
  • ✓Unlimited team members
  • ✓Daily tracking frequency
  • ✓ChatGPT Ads Tracking
  • ✓Customizable Prompt Tracking
  • ✓API access
  • ✓Dedicated Customer Success Manager
Pathmatics (Sensor Tower)
  • ✓Measure consumer behavior across apps
  • ✓Gain insights on ads and web performance
  • ✓Customizable pricing plans available
  • ✓Insights on gaming and audience behavior

When to choose Otterly.AI

Otterly.AI is suitable when a user needs to track AI search engine visibility across 4 specific engines (ChatGPT, Google AI-Mode, PerplexityAI, Microsoft Co-Pilot, Claude, Gemini), track ChatGPT Ads, and requires features like customizable prompt tracking, API access, and a dedicated customer success manager.

When to choose Pathmatics (Sensor Tower)

Pathmatics (Sensor Tower) is suitable when a user needs to measure consumer behavior across apps, gain insights on ads and web performance, and obtain insights on gaming and audience behavior.

Frequently Asked Questions

What is the key difference in tracking capabilities?
Otterly.AI offers tracking of 4 AI Search Engines, ChatGPT Ads Tracking, and Customizable Prompt Tracking, with a daily tracking frequency. Pathmatics (Sensor Tower) offers measurement of consumer behavior across apps, insights on ads and web performance, and insights on gaming and audience behavior.
Are there differences in team and user features?
Otterly.AI includes unlimited team members as a feature. Pathmatics (Sensor Tower) does not specify team member features.
What integrations do these platforms offer?
Otterly.AI integrates with Google Looker Studio, ChatGPT, Google AI-Mode, PerplexityAI, Microsoft Co-Pilot, Claude, and Gemini. Pathmatics (Sensor Tower) does not list any specific integrations.
Are there differences in pricing and availability of free options?
Otterly.AI has a starting price of $29/month and offers a free tier. Pathmatics (Sensor Tower) does not publicly provide pricing details or information on free options, instead offering customizable pricing plans that require direct contact.
Do the platforms offer API access?
Otterly.AI offers API access. Pathmatics (Sensor Tower) does not mention API access.

AI visibility profiles

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Otterly.AI

otterly.ai

Pathmatics (Sensor Tower)

sensortower.com

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