Frase.io vs Semrush AI Toolkit: AI Visibility & GEO Comparison (2026)

Frase.io provides AI-driven content generation and SEO monitoring with integrations for multiple CMS platforms, while Semrush AI Toolkit tracks brand mentions, sentiment, and share of voice within leading AI models and AI Overviews.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Semrush AI Toolkit leads overall — 78% cited vs Frase.io 15% across 1000 probes.
ChatGPT
Frase.io
7 / 189 probes
4%
Poor
Semrush AI ToolkitLeads
9 / 10 probes
90%
Excellent
Perplexity
Frase.io
57 / 189 probes
30%
Good
Semrush AI ToolkitLeads
8 / 12 probes
67%
Excellent
Gemini
Frase.io
62 / 188 probes
33%
Good
Semrush AI ToolkitLeads
4 / 10 probes
40%
Good
Claude
Frase.io
10 / 189 probes
5%
Below average
Semrush AI ToolkitLeads
9 / 10 probes
90%
Excellent
Copilot
Frase.io
5 / 191 probes
3%
Poor
Semrush AI ToolkitLeads
12 / 12 probes
100%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Frase.io
Starting price
$39/mo
Free tier
Yes
frase.io ↗
Semrush AI Toolkit
Starting price
$99/mo add-on
Free tier
No
semrush.com ↗

Key Features

Frase.io
  • ✓7-day free trial
  • ✓Publish to multiple CMS
  • ✓AI-driven content generation
  • ✓Content Guard for SEO monitoring
Semrush AI Toolkit
  • ✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
  • ✓Share of voice against named competitors
  • ✓Sentiment and context of each mention
  • ✓Prompt-level reporting
  • ✓Sits alongside the wider Semrush SEO suite

When to choose Frase.io

Choose Frase.io for AI-driven content generation, SEO monitoring, and direct publishing to CMS platforms such as WordPress, Webflow, Sanity, and Wix. It also offers a 7-day free trial.

When to choose Semrush AI Toolkit

Opt for Semrush AI Toolkit to track brand mentions, sentiment, and share of voice within AI models like ChatGPT, Gemini, Perplexity, and AI Overviews. It also provides prompt-level reporting and integrates with the broader Semrush SEO suite.

Frequently Asked Questions

What are the primary functions of each platform?
Frase.io focuses on AI-driven content generation, SEO monitoring, and publishing to multiple CMS platforms. Semrush AI Toolkit specializes in tracking brand mentions, sentiment, and share of voice within AI models and AI Overviews.
Do these platforms offer free tiers or trials?
Frase.io offers a 7-day free trial and has a free tier. Semrush AI Toolkit does not offer a free tier.
What are the pricing structures?
Frase.io starts at $39/month. Semrush AI Toolkit is a $99/month add-on, requiring a separate Semrush subscription.
What integrations do they support?
Frase.io integrates with WordPress, Webflow, Sanity, and Wix. Semrush AI Toolkit does not list specific integrations, noting it 'sits alongside the wider Semrush SEO suite'.
What are the key differences in features?
Frase.io includes features like publishing to multiple CMS and Content Guard for SEO monitoring. Semrush AI Toolkit tracks brand mentions in ChatGPT, Gemini, Perplexity, and AI Overviews, offers share of voice against competitors, sentiment and context analysis, and prompt-level reporting.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every ai visibility & geo buyer question we ask, which engines name you, and who gets named instead.

Frase.io

frase.io

Semrush AI Toolkit

semrush.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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