Guide · AI visibility
AI visibility tools compared
Comparisons in this category usually list features nobody buys on. The four differences that actually decide the purchase are engine coverage, run frequency, whether you can read the answer text, and whether the product does anything about what it finds.
The four things worth comparing
Ignore feature counts. These four separate the tools in practice, and most vendors will tell you all of them if you ask directly.
- · Engines queried: ChatGPT, Claude, Gemini, Perplexity, Copilot — and whether search-grounded or model-only
- · Frequency: daily beats weekly, because answers move day to day
- · Raw answers: can you read what the engine actually said, or only a score
- · Action: does it publish anything, or hand you a to-do list
Pricing, roughly
Pure-play trackers: about $40–$150 a month for a single brand. SEO-suite modules: $65–$130 a month on top of an existing seat. Fix-the-result platforms including pressGEO: around $99 a month for one company. Enterprise platforms quote on request and start in the five figures a year.
Reporting versus fixing
This is the real split. A tracker tells you that Perplexity named three competitors and not you. Closing that gap means a page that answers the question better than the pages the engine currently quotes — and then waiting for a crawl. Tools that stop at the dashboard leave that work with you.
Who gets named by the engines
We run the category's buyer questions across five engines continuously and publish the counts for every tool, us included. Most pure-plays have never been named; the tools that are named are the established suites with heavy third-party coverage. That tells you something about the market that no feature table will.
See where your brand stands
Free, no account: the questions you lose and the competitor named instead.
Common questions
- How often should these tools run their checks?
- Daily. Engine answers vary run to run, so weekly sampling mostly measures noise.
- Can I compare two specific tools?
- Yes — we publish head-to-head pages for every pair in the category, each with the live citation data for both.
- Is the comparison data free?
- Yes, published under CC-BY-4.0 with CSV and JSON downloads.
Comparing products? See the ranked list of AI visibility tools, including our own measurement of which tools AI engines name.