Heap vs FullStory: Analytics Comparison (2026)
An independent side-by-side comparison of Heap and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Heap leads overall — 73% cited vs FullStory 57% across 1000 probes.
ChatGPT
HeapLeads
60 / 86 probes
70%
ExcellentFullStory
48 / 86 probes
56%
ExcellentPerplexity
HeapLeads
54 / 87 probes
62%
ExcellentFullStory
35 / 86 probes
41%
GoodGemini
HeapLeads
61 / 85 probes
72%
ExcellentFullStory
37 / 87 probes
43%
GoodClaude
HeapLeads
53 / 86 probes
62%
ExcellentFullStory
41 / 86 probes
48%
GoodCopilot
HeapLeads
135 / 156 probes
87%
ExcellentFullStory
122 / 155 probes
79%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Heap
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Heap
Choose Heap if your team prioritizes its strengths over FullStory's. Full guidance populates as Heap's feature data is indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Heap's. Full guidance populates as FullStory's feature data is indexed.