Heap vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Heap and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Heap
Tracking…
No data yet
Fathom
27 / 163 probes
17%
AveragePerplexity
Heap
Tracking…
No data yet
Fathom
55 / 163 probes
34%
GoodGemini
Heap
Tracking…
No data yet
Fathom
55 / 163 probes
34%
GoodClaude
Heap
Tracking…
No data yet
Fathom
29 / 163 probes
18%
AverageCopilot
Heap
Tracking…
No data yet
Fathom
119 / 348 probes
34%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Heap
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Heap
Choose Heap if your team prioritizes its strengths over Fathom's. Full guidance populates as Heap's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Heap's. Full guidance populates as Fathom's feature data is indexed.