Answer · PressGEO
What did PressGEO Research find regarding AI citations of press releases?
PressGEO Research analyzed over 1,100 AI engine citation queries across platforms like ChatGPT, Claude, Gemini, and Perplexity. The study found that traditional wire releases, such as those on PR Newswire or Business Wire, almost never appear in AI citations. This is largely because the canonical version of the release resides on the wire service's domain rather than the company's own website. AI engines prioritize primary-source pages on a company’s own domain and often ignore syndicated copies found on Yahoo Finance or MarketWatch.
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From the release
Traditional Wire Services Rarely Get Cited by ChatGPT, PressGEO Research FindsPressGEO Research analyzed 1,100+ AI engine queries across ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok. Traditional wire services almost never appear in citations. The structural reasons are domain, HTML, distribution, and freshness.