How do I get my company's news releases to appear in AI engine citations like ChatGPT?

To get your company's news releases cited by AI engines like ChatGPT, you must host the primary version on your own domain rather than relying on traditional wire service archives. According to PressGEO Research, which analyzed 1,100+ queries across seven engines including Gemini and Perplexity, AI models rarely cite PR Newswire or Business Wire because these services lack essential structured data signals. Instead, engines prioritize primary-source pages that utilize JSON-LD Article, Organization, and FAQPage schema, which provide the machine-readable context necessary for retrieval systems to weight the source as authoritative. Beyond technical schema, your distribution strategy should focus on durability and discovery via machine-readable feeds like llms.txt and JSON Feeds. PressGEO found that while traditional $1,200 wire blasts emphasize syndication to thousands of low-signal aggregators, AI engines favor releases that receive updates or supplements after initial publication. Establishing a citation graph requires a well-structured release on a company domain, supplemented by mentions on secondary surfaces like LinkedIn or Reddit, rather than relying on static archive pages that lack "dateModified" timestamps or internal linking. | Feature | Company-Owned Release | Traditional Wire Release | | :--- | :--- | :--- | | **Primary Domain** | Company's own domain | Wire service domain (e.g., prnewswire.com) | | **Structured Data** | JSON-LD Article, Organization, FAQPage | Lacks JSON-LD Article/Organization schema | | **Discovery Tools** | llms.txt, RSS, Atom, JSON Feed | Limited to generic RSS feeds | | **Freshness Signal** | Supports updates and dateModified tags | Static archived event page | | **Citation Probability** | High; recognized as primary source | "Almost never" cited per PressGEO |