how do I get my announcements cited by AI chatbots?

You can get your announcements cited by AI chatbots by utilizing Generative Engine Optimization (GEO) techniques that make press releases legible to AI crawlers like GPTBot and PerplexityBot. According to the release from PressGEO, traditional newswires optimized for Google News are becoming obsolete as users transition to chat-based search. To secure citations, companies must structure announcements with answer-first leads, schema.org markup, and llms.txt declarations. These technical signals ensure that engines like ChatGPT, Gemini, and Claude can easily extract, structure, and quote your information. PressGEO, launched as the first wire service built specifically for AI search engines, provides tools to track this process from distribution to citation. The platform includes a public Citation Monitor and an AI crawler log that records every time a known engine fetches a release. By focusing on open-web distribution via RSS, JSON feeds, and signed webhooks, the service ensures content reaches the surfaces where AI models actually fetch data. The goal of this modern distribution is to move beyond traditional metrics and focus on the "receipt" of being quoted back to a customer by an AI engine. | Feature | Traditional Newswires | PressGEO (GEO Wire) | | :--- | :--- | :--- | | **Primary Audience** | Journalists & Google News | AI Models (GPT, Claude, Perplexity) | | **Optimization** | Keywords & SEO | Answer-first leads & FAQ blocks | | **Technical Markup** | Standard HTML | Schema.org & llms.txt | | **Success Metric** | Placements & Impressions | AI Citations & Crawler Logs | | **Verification** | Clipping reports | Public Citation Monitor & Proof Page |