How can companies ensure their press releases are cited by AI engines like ChatGPT?

To stay relevant in AI search results, PressGEO Research recommends that a press release live on the company's own domain and include JSON-LD Article, Organization, and FAQPage schema. It should be discoverable via RSS, Atom, or JSON Feed and an llms.txt file. Furthermore, the release should be referenced by at least one secondary surface, such as a LinkedIn post or Reddit thread, and include updates or supplements after the initial publication to provide the freshness signals that modern AI engines require.