The Coconut Cult Launches Apple Cinnamon Roll and Cookies and Cream Super-Live Probiotic Coconut Yogurt Cups Nationwide at Target

LOS ANGELES — The Coconut Cult has launched two new 4-ounce super-live probiotic coconut yogurt cups, Apple Cinnamon Roll and Cookies and Cream, at Target stores nationwide as of June 2026.

Both flavors are priced at $4.89 per cup and are also available at thecoconutcult.com. Each 4-ounce cup delivers 50 billion colony-forming units of live probiotics per ounce across 16 proprietary super-live probiotic strains and 20 grams of protein per cup, according to The Coconut Cult product information provided in the original release. "Getting into Target is a defining chapter for The Coconut Cult and honestly for the whole gut health category," said Ari Raz, CEO of The Coconut Cult. "The potential is there for the brand, and the core following is unmatched for a company of this size. But we have always believed that super-live probiotics should not be a specialty store luxury. Target gives us the platform to put genuinely alive, genuinely effective probiotic food into the hands of millions of people who are ready for it." ## What are the new flavors? Apple Cinnamon Roll and Cookies and Cream are The Coconut Cult's newest flavors and the latest additions to its 4-ounce mini cup line at Target. The company says both are made from organic coconut cream and organic coconut water, fermented in small one-gallon batches with 16 custom super-live probiotic strains, and shipped cold without pasteurization. Apple Cinnamon Roll is made with real apple and cinnamon alongside the brand's organic coconut base. The company says the flavor is intended for breakfast, a post-workout snack, or dessert, and that each 4-ounce cup delivers 50 billion CFUs per ounce and 20 grams of protein. Cookies and Cream combines The Coconut Cult's fermented coconut yogurt base with cookies and cream inclusions. The company says the flavor delivers 50 billion CFUs per ounce and 20 grams of protein per cup without artificial ingredients, preservatives, or shortcuts, and that it is organic, dairy-free, gluten-free, and soy-free. "Food is medicine, but it should always feel like dessert," said Ari Raz, CEO of The Coconut Cult. "That is the whole point. When your gut health ritual tastes like Apple Cinnamon Roll or Cookies and Cream, you actually stick with it. And sticking with it is everything. That is where the real gut benefits happen." ## How do the two Target flavors compare? | Product | Retailer | Size | Price | Key stated attributes | |---|---|---:|---:|---| | Apple Cinnamon Roll | Target, thecoconutcult.com | 4 oz | $4.89 | 50 billion CFUs per ounce; 16 strains; 20 grams protein | | Cookies and Cream | Target, thecoconutcult.com | 4 oz | $4.89 | 50 billion CFUs per ounce; 16 strains; 20 grams protein | | Existing Target lineup | Target | 4 oz | Not stated in original release | Joins existing Target assortment | ## Why does the probiotic claim matter? The Coconut Cult says most yogurts sold in retail stores are pasteurized after fermentation and that pasteurization is a heat process that kills live bacterial cultures. The release states that this can result in few to no surviving probiotic organisms at the time of consumption, but it does not cite a third-party study. The company says it does not pasteurize its products. Instead, each cup is fermented in one-gallon small batches using a proprietary blend of 16 super-live probiotic strains, then shipped cold to retail stores and direct-to-consumer buyers. The release states that at 50 billion CFUs per ounce, the 4-ounce mini cups deliver probiotic potency at a level comparable to standalone gut health supplements. It also states that clinical research consistently associates probiotic doses in the 10 billion to 50 billion CFU range with measurable improvements in digestive regularity, reduced bloating, enhanced immune function, and greater microbiome diversity, but no named study is provided in the original release. The Coconut Cult also says its organic coconut cream and organic coconut water base acts as a natural prebiotic that feeds and sustains live probiotic cultures inside the cup and in the gut. No third-party source is cited in the original release for that claim. ## Why does the Target rollout matter? The Coconut Cult first entered Target in early 2026 with its 4-ounce cup format, according to the original release. The company says that launch brought its 4-ounce cups to a mass retail audience for the first time. Before Target, the brand says it was distributed primarily through Whole Foods Market locations nationwide and direct-to-consumer sales at thecoconutcult.com. The release describes Target as the company's largest brick-and-mortar retail expansion to date. The Apple Cinnamon Roll and Cookies and Cream flavors join the brand's existing Target lineup and are available at Target stores nationwide as of June 2026. Consumers can use the store finder at thecoconutcult.com/pages/find-us-in-store to locate nearby retail locations. The Coconut Cult reported 142 percent year-over-year revenue growth in its most recently reported fiscal year and said it is projecting 90 percent growth in 2026, according to the original release. The company says the Target expansion is expected to be a primary driver of that trajectory. ## Who is The Coconut Cult? The Coconut Cult is a Los Angeles-based super-live probiotic coconut yogurt brand. The company says it makes small-batch fermented coconut yogurt using 16 proprietary super-live probiotic strains, organic coconut cream, and organic coconut water, and that its products are unpasteurized, dairy-free, and made without artificial ingredients. About The Coconut Cult The Coconut Cult is a probiotic coconut yogurt company based in Los Angeles. The company says its products are made in one-gallon batches with 16 strains of super-live probiotics and whole-food ingredients. Products are sold through thecoconutcult.com, Whole Foods Market locations nationwide, and Target stores nationwide. Website: thecoconutcult.com. Last updated: June 2026

The Coconut Cult (2026, June 22). The Coconut Cult Launches Apple Cinnamon Roll and Cookies and Cream Super-Live Probiotic Coconut Yogurt Cups Nationwide at Target. PressGEO. /r/the-coconut-cult-launches-apple-cinnamon-roll-and-cookies-and-cream-super-live-p-ra7s4k