Optimized for every AI search engine.
PressGEO scores each release against the citation rubrics of ChatGPT, Gemini, Perplexity, Claude, Grok, and Copilot — then polls all six engines and reports back when they actually cite you.
Optimized for the engines that answer
Why Generative Engine Optimization matters now.
Enhances traditional SEO
Schema.org, sitemaps, and feeds stack on top of classic search — you don't trade one for the other.
Visibility in AI search
Releases formatted so ChatGPT, Gemini, Perplexity, Copilot, Claude, and Grok can parse and cite them.
Aligned to generative algorithms
Answer-first ledes, named entities, FAQ blocks, and an llms.txt file (a plain-text site map written for AI crawlers) — the patterns LLMs reward.
Open-web discoverability
Standard feeds (RSS, Atom, JSON), instant-index pings to Bing and others (IndexNow), permanent archives (Wayback, GitHub), and a Bluesky auto-post — every channel that still pulls from feeds.
Six engines. Six different ways to earn a citation.
Generic "optimize for AI" tactics leave citations on the table. PressGEO scores each release on what every engine actually weights and fixes and submits for each.
Stop guessing. See who's actually citing you.
After each release publishes, PressGEO fires citation-likely questions at every major AI engine on a schedule and logs every hit, miss, and quoted excerpt back into your dashboard.
- Polls all six engines on a schedule with citation-likely questions auto-generated from your release.
Ten rules we enforce on every draft.
Answer-first lede
The first 1–2 sentences directly answer what happened. No throat-clearing — LLMs only quote what's citable.
One claim per paragraph
Each paragraph makes a single claim, backed by a statistic, named source, or quote. Easier for retrieval.
Named human quotes
Every release includes attributed quotes with title and company. LLMs cite quoted speech disproportionately.
Numeric specificity
Concrete dates, percentages, dollar amounts. No 'many' or 'significantly' — vague claims get skipped.
Question sub-headers
Section headers phrased as natural questions match the way users prompt ChatGPT and Perplexity.
FAQ block + schema.org
Every release ends with 3–5 Q&A pairs and ships with NewsArticle + FAQPage JSON-LD on the public page.
GEO is half the story. The other half is syndication.
RSS, Atom, JSON Feed, Google News sitemap, WebSub, signed webhooks, Wayback archival, GitHub Releases mirror, Bluesky auto-post, per-issuer newsrooms — every open-web channel, on every plan. No journalist spam.
PressGEO Research
What does PressGEO Research measure across the six AI engines?
The per-engine rubric isn't theoretical — it's calibrated against real probes logged in our public benchmark. Three numbers from the live monitor and the four questions buyers ask most often when comparing GEO vendors.
“The signals each engine rewards diverge more than people expect. Optimizing for one well isn't the same as optimizing for all six — the per-engine deltas in our benchmark are why the rubric exists.”
Frequently asked
- How is Generative Engine Optimization different from SEO?
- SEO optimizes a page for ranking in a list of blue links. GEO optimizes a page to be cited inside a generated answer. The signals overlap (crawlability, semantic clarity, freshness) but GEO adds answer-first structure, FAQ blocks, named-entity density, llms.txt, and per-engine quirks that don't matter for classic search.
- Which engine cites press releases the most reliably?
- Perplexity and Gemini lead on per-response citation density because they cite primary sources inline. ChatGPT and Copilot cite less often per response but more when the prompt asks for sources explicitly. The live PressGEO Research dataset at /research/data shows the rolling 30-day breakdown.
- Can PressGEO guarantee a citation in ChatGPT?
- No service can guarantee an AI citation — engines update indexes on their own schedule. What PressGEO guarantees is that every release ships with the structural elements engines reward (answer-first lede, FAQ block, NewsArticle + FAQPage JSON-LD, llms.txt entry, named quotes, inline sourced stats) and that you'll see every citation the moment it lands.
- How long until a new release earns its first AI citation?
- Open-web indexing (IndexNow, WebSub, sitemap ping) completes within minutes. AI engines typically re-crawl and re-index over 1–4 weeks. Releases that already have entity overlap with cited topics tend to land earlier.
Methodology, weekly deltas, and the full dataset live on /research and /research/data.
Get cited by the engines that answer.
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