Skincare Vendors Losing in AI Search
14 skincare brands that ChatGPT, Claude, Perplexity and Gemini aren't citing when real buyers ask — last 90 days. How we measure this.
| # | Vendor | Loss rate | |
|---|---|---|---|
| 1 | Glossier glossier.com 0/30 probes cited | 100% | Claim Glossier |
| 2 | Tatcha tatcha.com 0/30 probes cited | 100% | Claim Tatcha |
| 3 | Versed versedskin.com 0/30 probes cited | 100% | Claim Versed |
| 4 | Kiehl's kiehls.com 0/30 probes cited | 100% | Claim Kiehl's |
| 5 | Farmacy farmacybeauty.com 0/30 probes cited | 100% | Claim Farmacy |
| 6 | Soko Glam sokoglam.com 0/30 probes cited | 100% | Claim Soko Glam |
| 7 | Youth To The People youthtothepeople.com 0/30 probes cited | 100% | Claim Youth To The People |
| 8 | Sunday Riley sundayriley.com 1/30 probes cited | 97% | Claim Sunday Riley |
| 9 | First Aid Beauty firstaidbeauty.com 1/30 probes cited | 97% | Claim First Aid Beauty |
| 10 | Curology curology.com 2/30 probes cited | 93% | Claim Curology |
| 11 | The Ordinary theordinary.com 4/30 probes cited | 87% | Claim The Ordinary |
| 12 | Drunk Elephant drunkelephant.com 4/30 probes cited | 87% | Claim Drunk Elephant |
| 13 | Paula's Choice paulaschoice.com 10/30 probes cited | 67% | Claim Paula's Choice |
| 14 | La Roche-Posay laroche-posay.us 12/30 probes cited | 60% | Claim La Roche-Posay |
What "losing" means here
We run real buyer-intent queries (like "best skincare software") against ChatGPT, Claude, Perplexity and Gemini on a rolling schedule. A vendor is "losing" when it's cited in fewer than 40% of its probes and has at least 5 probes on record. If you represent one of these brands, claim your listing to see the full list of losing queries and start weekly monitoring.