Payroll Software Vendors Losing in AI Search
5 payroll software brands that ChatGPT, Claude, Perplexity and Gemini aren't citing when real buyers ask — last 90 days. How we measure this.
| # | Vendor | Loss rate | |
|---|---|---|---|
| 1 | QuickBooks Payroll quickbooks.intuit.com/payroll 0/30 probes cited | 100% | Claim QuickBooks Payroll |
| 2 | Square Payroll squareup.com/us/en/payroll 0/30 probes cited | 100% | Claim Square Payroll |
| 3 | Paycom paycom.com 2/30 probes cited | 93% | Claim Paycom |
| 4 | Justworks justworks.com 4/30 probes cited | 87% | Claim Justworks |
| 5 | Paylocity paylocity.com 4/30 probes cited | 87% | Claim Paylocity |
What "losing" means here
We run real buyer-intent queries (like "best payroll software software") against ChatGPT, Claude, Perplexity and Gemini on a rolling schedule. A vendor is "losing" when it's cited in fewer than 40% of its probes and has at least 5 probes on record. If you represent one of these brands, claim your listing to see the full list of losing queries and start weekly monitoring.