Men's Grooming Vendors Losing in AI Search
15 men's grooming brands that ChatGPT, Claude, Perplexity and Gemini aren't citing when real buyers ask — last 90 days. How we measure this.
| # | Vendor | Loss rate | |
|---|---|---|---|
| 1 | Hims forhims.com 0/31 probes cited | 100% | Claim Hims |
| 2 | Keeps keeps.com 0/31 probes cited | 100% | Claim Keeps |
| 3 | Tiege Hanley tiege.com 0/31 probes cited | 100% | Claim Tiege Hanley |
| 4 | Lumin luminskin.com 0/31 probes cited | 100% | Claim Lumin |
| 5 | Geologie geologie.com 0/31 probes cited | 100% | Claim Geologie |
| 6 | Disco letsdisco.com 0/31 probes cited | 100% | Claim Disco |
| 7 | Huron usehuron.com 1/31 probes cited | 97% | Claim Huron |
| 8 | Blu Atlas bluatlas.com 1/31 probes cited | 97% | Claim Blu Atlas |
| 9 | Duke Cannon dukecannon.com 2/31 probes cited | 94% | Claim Duke Cannon |
| 10 | MANSCAPED manscaped.com 3/31 probes cited | 90% | Claim MANSCAPED |
| 11 | Beardbrand beardbrand.com 3/31 probes cited | 90% | Claim Beardbrand |
| 12 | Baxter of California baxterofcalifornia.com 4/31 probes cited | 87% | Claim Baxter of California |
| 13 | Dollar Shave Club dollarshaveclub.com 6/31 probes cited | 81% | Claim Dollar Shave Club |
| 14 | Harry's harrys.com 7/31 probes cited | 77% | Claim Harry's |
| 15 | Jack Black getjackblack.com 8/31 probes cited | 74% | Claim Jack Black |
Is your brand on this list — or about to be?
Drop your work email and we'll send your own citation rate across ChatGPT, Claude, Gemini, Perplexity and Copilot, the buyer questions you're losing, and who's quoted instead.
Or run a free visibility check and see it on screen in about a minute.
What "losing" means here
We run real buyer-intent queries (like "best men's grooming software") against ChatGPT, Claude, Perplexity and Gemini on a rolling schedule. A vendor is "losing" when it's cited in fewer than 40% of its probes and has at least 5 probes on record. If you represent one of these brands, claim your listing to see the full list of losing queries and start weekly monitoring.