Cookware Vendors Losing in AI Search
14 cookware brands that ChatGPT, Claude, Perplexity and Gemini aren't citing when real buyers ask — last 90 days. How we measure this.
| # | Vendor | Loss rate | |
|---|---|---|---|
| 1 | Great Jones greatjonesgoods.com 0/30 probes cited | 100% | Claim Great Jones |
| 2 | Our Place fromourplace.com 0/30 probes cited | 100% | Claim Our Place |
| 3 | Misen misen.com 0/30 probes cited | 100% | Claim Misen |
| 4 | Smithey Ironware smithey.com 0/30 probes cited | 100% | Claim Smithey Ironware |
| 5 | Material Kitchen materialkitchen.com 0/30 probes cited | 100% | Claim Material Kitchen |
| 6 | Caraway carawayhome.com 1/30 probes cited | 97% | Claim Caraway |
| 7 | Field Company fieldcompany.com 2/30 probes cited | 93% | Claim Field Company |
| 8 | Staub zwilling.com 3/30 probes cited | 90% | Claim Staub |
| 9 | GreenPan greenpan.us 4/30 probes cited | 87% | Claim GreenPan |
| 10 | Lodge Cast Iron lodgecastiron.com 5/30 probes cited | 83% | Claim Lodge Cast Iron |
| 11 | Le Creuset lecreuset.com 6/30 probes cited | 80% | Claim Le Creuset |
| 12 | Made In madeincookware.com 8/30 probes cited | 73% | Claim Made In |
| 13 | HexClad hexclad.com 8/30 probes cited | 73% | Claim HexClad |
| 14 | Calphalon calphalon.com 11/30 probes cited | 63% | Claim Calphalon |
What "losing" means here
We run real buyer-intent queries (like "best cookware software") against ChatGPT, Claude, Perplexity and Gemini on a rolling schedule. A vendor is "losing" when it's cited in fewer than 40% of its probes and has at least 5 probes on record. If you represent one of these brands, claim your listing to see the full list of losing queries and start weekly monitoring.