Salesforce vs Keap: CRM Comparison (2026)

An independent side-by-side comparison of Salesforce and Keap for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Salesforce
Tracking…
No data yet
Keap
9 / 289 probes
3%
Poor
Perplexity
Salesforce
Tracking…
No data yet
Keap
0 / 103 probes
0%
Invisible
Gemini
Salesforce
Tracking…
No data yet
Keap
1 / 104 probes
1%
Poor
Claude
Salesforce
Tracking…
No data yet
Keap
50 / 216 probes
23%
Average
Copilot
Salesforce
Tracking…
No data yet
Keap
132 / 288 probes
46%
Good
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Salesforce
Starting price
null
Free tier
Yes
salesforce.com
Keap
Starting price
$299/mo
Free tier
keap.com

Key Features

Salesforce
  • Powerful CRM platform
  • Seamless integrations
  • Customizable solutions
  • AI-driven insights
Keap
  • CRM
  • Automation Builder
  • Sales Pipeline
  • Email & Text
  • Landing Pages
  • Payments
  • Appointments
  • Reporting

When to choose Salesforce

Choose Salesforce if your team prioritizes its strengths over Keap's. Full guidance populates as Salesforce's feature data is indexed.

When to choose Keap

Choose Keap if your team prioritizes its strengths over Salesforce's. Full guidance populates as Keap's feature data is indexed.

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