Plausible vs Google Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Plausible and Google Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Plausible
Tracking…
No data yet
Google Analytics
0 / 163 probes
0%
Invisible
Perplexity
Plausible
Tracking…
No data yet
Google Analytics
0 / 163 probes
0%
Invisible
Gemini
Plausible
Tracking…
No data yet
Google Analytics
0 / 163 probes
0%
Invisible
Claude
Plausible
Tracking…
No data yet
Google Analytics
0 / 163 probes
0%
Invisible
Copilot
Plausible
Tracking…
No data yet
Google Analytics
0 / 348 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Plausible
Starting price
$9/month
Free tier
Yes
plausible.io
Google Analytics
Starting price
Free tier
analytics.google.com

Key Features

Plausible
  • Privacy-focused web analytics
  • Real-time dashboard
  • Codeless goals tracking
  • Custom events tracking
  • Automatic scroll depth tracking
  • Built-in bot filtering
  • API access
  • Team management
Google Analytics

Feature data is being indexed.

When to choose Plausible

Choose Plausible if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Plausible's feature data is indexed.

When to choose Google Analytics

Choose Google Analytics if your team prioritizes its strengths over Plausible's. Full guidance populates as Google Analytics's feature data is indexed.

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