Thorne vs NOW Foods: Supplements Comparison (2026)
An independent side-by-side comparison of Thorne and NOW Foods for supplements buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each vendor is cited by major AI engines when real buyers ask supplements questions. Tracked across ChatGPT, Perplexity, Gemini, and Claude over the last 90 days. Methodology.
Probes run hourly; each (engine × query) combo retests every ~3 days. Fresh categories may show "tracking…" until probes complete.
Pricing
Key Features
Feature data is being indexed.
Feature data is being indexed.
When to choose Thorne
Choose Thorne if your team prioritizes its strengths over NOW Foods's. Full guidance populates as Thorne's feature data is indexed.
When to choose NOW Foods
Choose NOW Foods if your team prioritizes its strengths over Thorne's. Full guidance populates as NOW Foods's feature data is indexed.