Pendo vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Pendo and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Pendo
Tracking…
No data yet
Fathom
27 / 163 probes
17%
AveragePerplexity
Pendo
Tracking…
No data yet
Fathom
55 / 163 probes
34%
GoodGemini
Pendo
Tracking…
No data yet
Fathom
55 / 163 probes
34%
GoodClaude
Pendo
Tracking…
No data yet
Fathom
29 / 163 probes
18%
AverageCopilot
Pendo
Tracking…
No data yet
Fathom
119 / 348 probes
34%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Pendo
- ✓Product Analytics
- ✓In-app Guides
- ✓Net Promoter Score (NPS)
- ✓Session Replay
- ✓Sentiment Surveys
- ✓Orchestrate
- ✓Data Sync
- ✓Security
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Pendo
Choose Pendo if your team prioritizes its strengths over Fathom's. Full guidance populates as Pendo's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Pendo's. Full guidance populates as Fathom's feature data is indexed.