Mixpanel vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Mixpanel and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Mixpanel leads overall — 89% cited vs Fathom 18% across 1000 probes.
ChatGPT
MixpanelLeads
85 / 86 probes
99%
ExcellentFathom
15 / 86 probes
17%
AveragePerplexity
MixpanelLeads
69 / 87 probes
79%
ExcellentFathom
25 / 86 probes
29%
AverageGemini
MixpanelLeads
66 / 86 probes
77%
ExcellentFathom
24 / 87 probes
28%
AverageClaude
MixpanelLeads
80 / 86 probes
93%
ExcellentFathom
14 / 86 probes
16%
AverageCopilot
MixpanelLeads
147 / 155 probes
95%
ExcellentFathom
12 / 155 probes
8%
Below averageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Mixpanel
- ✓Core funnels & retention analysis
- ✓Up to 1M events / month
- ✓10K session replays / month
- ✓Self-serve analytics
- ✓Funnels, cohorts & unlimited saved metrics
- ✓Up to 20M events/month
- ✓Anomaly detection & root cause analysis
- ✓Feature flags & experimentation
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Mixpanel
Choose Mixpanel if your team prioritizes its strengths over Fathom's. Full guidance populates as Mixpanel's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Mixpanel's. Full guidance populates as Fathom's feature data is indexed.